ABOUT THE CHALLENGE
As part of the HSG Innovation Trophy x L’Oréal Brandstorm, you will work in teams on the official case “The Future of Luxury Fragrance”, addressing a real strategic challenge faced by L’Oréal.
Develop your idea together with L’Oréal experts, pitch your concept at L’Oréal’s HQ in Geneva, and compete for the HSG Innovation Trophy. At the same time, you build a strong foundation for the global L’Oréal Brandstorm competition, with the opportunity to advance to the DACH Final in Düsseldorf and the International Final in Paris.
WHY PARTICIPATE?
Advance to the international Brandstorm final and present your idea in Paris.
Trip to Paris
Networking
Connect with L’Oréal experts, fellow students, and industry professionals.
Career Opportunities
Get visibility with L’Oréal and access to exclusive career opportunities.
Certification
Receive an official certificate to strengthen your CV.
Expert Feedback
Get direct coaching and feedback from experienced L’Oréal representatives.
Real-World-Experience
Work on a real business case in the luxury fragrance market.
Global Impact
Develop ideas for a global brand with international reach.
Tools
Get free access to a 4 month Adobe Express Premium license.
COMPETITION TIMELINE
19. Mar 2026
Exposé submission
Online submission via the HSG Innovation Trophy website
30. Mar 2026
Finals
Finalists pitch their solutions at L’Oréal in Geneva
12. Apr 2026
Brandstorm Start
Final Submission for the L’Oréal Brandstorm Competition
ELIGIBILITY
Open to all students of the University of St. Gallen (Assessment Year, Bachelor’s and Master’s students)
All fields of study are eligible
Participation only in teams of exactly three students (Team size of three is mandatory for eligibility in the L’Oréal Brandstorm competition)
Teams must register via the HSG Innovation Trophy website
Teams must submit a group exposé (Details following soon)
Additional registration on the official L’Oréal Brandstorm platform is required to participate in the competition
